I am a multidisciplinary user experience designer driven by curiosity, creativity, and an analytical mindset to build impactful user experiences.
Based in Brooklyn, with a background in Customer Experience at start-ups and a formal business education, my approach to product design yields measurable results, satisfied users and polished designs.
As a results-driven designer with a marketing education, I aim to prove hypotheses with supporting figures while balancing business objectives and end-user experience to deliver effective designs
I proactively drive projects forward, committed to delivering client satisfaction while continuously learning and growing from the best in the industry.
From stakeholders to engineers, I tend to work well with all personality types and embrace a teamwork mentality. I believe that we can achieve the our missions faster by working together.
My creative approach as a designer involves working within (and around!) constraints in order to find a workable solution to move the project forward.
When lauching a proprietary line of fixtures, this architectural lighting firm reached out to me to help define their brand of essential lighting and launch their digital presence in order to get crucial product info to their architect clients.
The Cosine Team is revolutionizing the Architectural Lighting Design industry by eliminating the middle men that confuse clients, and inflate costs. I redesigned their initial touchpoint to better describe their value proposition, tripling new client sales.
I helped a Louisiana based lawyer develop a digital brand that captured her professional talent and demeanor to launch her new firm with a sleek, straightforward and intuitive professional website.
Curiosity and agility drove the RTR model, and our team closely monitored customer behavior and sentiment to uncover crucial opportunities and threats ensuring a more responsive and user-centered strategy.
Our Branding Department team of two led an in house comprehensive rebrand, by employing ad hoc creative consultation to develope a new look and feel for the revolutionary men's underwear brand.
My diverse experience with startups allows me to envision and implement efficient solutions. Working on lean teams has taught me to strategically drive projects forward. As a proactive freelancer, I've excelled in stakeholder and project management, using these skills to educate stakeholders and advocate for the end user effectively. My background in business as trained me to monitor performance against strategic goals to inform and adjust my approach.
As a deeply empathetic customer advocate, my experience in CX roles has made me an expert in user interviews and usability testing. I adopt the agile methodology to build quickly and test often, ensuring projects meet key business metrics and stay on the right path.I rely on both quantitative and qualitative methods, using the best tools to achieve the most efficient results.
As a lifelong learner, part of my routine includes monitoring market for new tech and software that will optimize my workflow. I devote a portion of my day to research and tool testing new tools.
My approach involves continuous communication with the development team and stakeholders to tackle both known and unforeseen obstacles. I engage the development team early to understand feasibility and constraints, and I keep stakeholders informed as we navigate the challenges throughout the development process.
