I’m a UX and Product Designer who blends creative thinking with business strategy to build thoughtful, effective digital experiences.
With a foundation in Customer Experience and a business education, I bring a strategic lens to design—balancing user needs, stakeholder goals, and measurable impact.
My work is grounded in research, shaped by empathy, and driven by outcomes.
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As a results-driven designer with a marketing education, my includes capturing actionable metrics throughout the end-to-end process
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I proactively drive projects forward, and am committed to delivering client satisfaction while by leveraging project management and stakeholder management skills
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I excel at collaborating with diverse personality types, from stakeholders to engineers, and foster a strong teamwork mentality
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My creative approach as a designer involves working within (and around!) constraints in order to find a workable solution to move the project forward
I led product strategy and UX design for SVRN, a zero-to-one biotech R&D platform. In a domain defined by complexity and ambiguity, I translated a scientific vision into a tangible MVP and mid-fidelity prototype—aligning founders, scientists, and investors around a shared direction and unlocking early validation, partner interest, and momentum.
Lites on West, a highly respected New York-based lighting company with over 35 years of experience, engaged me to lead the end-to-end design process for a new product line. This included defining their branding strategy, crafting a user-centric digital presence, and ensuring the website effectively showcased their offerings to clients.
The Cosine Team is revolutionizing the Architectural Lighting Design industry by eliminating the middle men that confuse clients, and inflate costs. I redesigned their initial touchpoint to better describe their value proposition, tripling new client sales.
I helped a Louisiana based lawyer develop a digital brand that captured her professional talent and demeanor to launch her new firm with a sleek, straightforward and intuitive professional website.
Curiosity and agility drove the RTR business model, and as Customer Insights Lead, I helped closely monitor customer behavior and sentiment to uncover opportunities, and ultimately drive Customer Lifetime Value by delivering a user-centered strategy.
Our Branding Department team of two led an in house comprehensive rebrand, by partnering with freelance experts to develop a new Brand Identity and Customer Experience for the revolutionary men's underwear brand.
Communication. I can translate the business objectives into the design concept, into the development needs, and keep everyone in the loop in the process. My strongest skill is understanding who my audience is, and determining what they need to know to keep the project on track and moving forward, while balancing the stakeholder priorities with the needs of the user. I consider myself a collaborator above all else.
As a deeply empathetic customer advocate, my experience in CX roles has helped me become an expert in user interviews and usability testing. I adopt the agile methodology to build quickly and test often, ensuring projects meet key business metrics and stay on the right path. I rely on both quantitative and qualitative methods, using the best tools to achieve the most efficient results.
As a lifelong learner, part of my routine includes monitoring market for new tech and software that will optimize my workflow. I devote a portion of my day to research and tool testing new tools. I love spending part of my day taking courses to fill in gaps in my experience or understanding.
My approach involves continuous communication with the development team and stakeholders to tackle both known and unforeseen obstacles. I engage the development team early to understand feasibility and constraints, and I keep stakeholders informed as we navigate the challenges throughout the development process.
